The challenge
CSI Ltd, experts in hybrid cloud and highly complex, regulated markets sought to elevate its brand presence amidst industry giants. With innovative use cases CSI wanted to enhance its visibility and establish a reputation for industry expertise. The primary challenge was breaking through the noise of the crowded tech market to showcase its expertise and unique value propositions.
The story
Nurture PR embarked on a mission to transform CSI’s brand narrative. Our strategy focused on securing high-impact media placements and leveraging customer success stories to amplify CSI’s market presence.
One of our significant achievements was securing regular article placements with TechRadar Pro, a leading tech publication with a readership of over five million. This consistent exposure has positioned CSI as a trusted voice in IT solutions, attracting a broader audience and fostering industry credibility.
We also maximised CSI’s customer relationships by showcasing their innovative solutions. A standout example was the profiling of Oxford Cancer Biomarkers in Diginomica. By highlighting how CSI’s technology enabled breakthrough advancements in cancer diagnostics, we demonstrated the tangible impact of their solutions. This feature not only elevated CSI’s profile but also highlighted its role in transformative healthcare technologies.
Further, we focused on enhancing the visibility of CSI’s senior executives and technology specialists. Their expertise was showcased across a diverse range of media – including networking, mainstream IT, security, and business media, as well as podcasts, helping to paint a clear picture of CSI’s innovative approach.
Our thought leadership campaign centred on critical topics such as legacy infrastructure, hybrid cloud, IT sustainability cloud costs, and security regulations. Notably, CSI took an early lead in discussing the implications of the Digital Operational Resilience Act (DORA), establishing a voice in the conversation before the media landscape became saturated with commentary.
The results
The thought leadership campaign to date has secured over 85 pieces of coverage, solidifying CSI’s reputation as an industry leader.
Through these targeted efforts, Nurture PR successfully amplified CSI’s brand, turning a small yet innovative company into a recognisable leader in the tech industry. Our approach of leveraging media placements, customer success stories, and leadership profiles generated significant results, proving that even small brands can achieve big results with the right strategy